GTM Advisory · B2B SaaS
We work with GTM teams at growth-stage SaaS companies — diagnosing what's broken in the inbound funnel and building the infrastructure to fix it.
Who we work with
We do our best work with growth-stage and PE-backed B2B SaaS companies that already have an inbound motion — and need help making it perform.
A website, a demo button, real traffic. The demand exists — it's just not converting the way it should.
Whether it's a 100-day plan or a board meeting in six weeks, you don't have time for a slow start.
Someone who gets in the tools alongside your team — not one who hands off a deck and disappears.
You have product-market fit and a GTM team in place. The gap is in the infrastructure between interest and revenue.
The problem
The traffic is there. The demo button is there. But somewhere between "someone showed interest" and "someone became a customer," pipeline is quietly leaking — and your team isn't sure exactly where, or why.
It's usually not one big thing. It's five smaller things working against each other. Individually, none of them look fatal. Together, they're killing your conversion rate.
"We have traffic and leads but they're not converting and I don't fully understand why."
"The previous team set up a bunch of tools but nothing talks to each other."
"We're paying for a CRM, enrichment tools, a MAP — and I can't tell which ones are working."
"I need someone who can tell me what's wrong AND help fix it — not just make recommendations."
"I don't have 6 months. I need to show progress in 60 days."
How we're different
A strategy deck doesn't fix a broken funnel. We diagnose the problem, then get in the tools alongside your team and build the infrastructure that solves it.
No hand-offs. No implementation gap. No "here's what you should do" without the follow-through. Strategy and execution in the same engagement.
Stack-agnostic. We've built in yours.
We've seen enough B2B SaaS funnels to spot the leak in 20 minutes that your team has been chasing for 6 months. Pattern recognition is the product.
Clay, CRMs, enrichment stacks, routing logic, scoring models — we build it alongside your team. The diagnosis only matters if something actually changes.
We know what a 100-day plan feels like. We don't need months of onboarding. Visible progress within the first two weeks — that's the standard we hold ourselves to.
How we work
We map your entire inbound motion — from first touch to closed/won — and identify exactly where pipeline is leaking and why. You walk away with a clear, prioritized action plan. This is how most engagements start.
We build the infrastructure that makes your inbound motion perform: lead enrichment, routing logic, scoring models, nurture sequences, and outbound plays triggered by inbound signals. Built in your tools, alongside your team.
Once the foundation is in place, we stay embedded as your GTM systems partner — running experiments, evolving the playbook, and making sure the machine keeps improving as your business scales.
Clay is the most powerful GTM infrastructure tool available to B2B SaaS teams today — and most companies are dramatically underusing it. We're one of a small number of practices that specialize in building clay workflows that connect your entire inbound stack: enrichment, signal detection, routing, personalization, and outbound triggering. If you're already on clay and want to go deeper, that's a great place to start.
Specialist
clay.com
Most first conversations take 30 minutes. You'll leave with a clearer picture of where your funnel is leaking — whether we work together or not.